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The Contractual Nature of Two-Sided Platforms: A Research Note

DOI: http://dx.doi.org/10.18836/2178-0587/ealr.v5n1p153-165

http://portalrevistas.ucb.br/index.php/EALR/index 

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Guilherme F. A. Monteiro1, Elizabeth M. M. Q. Farina2 & Rubens Nunes3

 

Resumo: O presente trabalho discute a natureza organizacional de plataformas de dois lados. O artigo se afasta do caso clássico de uma indústria que apresenta algumas características intrínsecas que lhe dão o status de um mercado de dois lados. Especificamente, este artigo considera que a decisão de uma firma em operar como um comerciante tradicional ou como uma plataforma é baseada em um processo de negociação entre a empresa e seus fornecedores, resultando em um contrato incompleto que é apoiado por uma combinação particular de instrumentos de preço e nãopreço. Baseando-se nessa abordagem, este ensaio discute algumas questões fundamentais associadas à economia de formas híbridas em plataformas de dois lados, por meio da análise da decisão de um supermercado em operar como um varejista convencional ou como uma plataforma.

Palavras-chave: Plataformas de dois lados, Comerciantes, Contratos Incompletos, Formas Organizacionais.

 

Abstract: The present paper discusses the organizational nature of two-sided platforms. The article departs from the classical case of an industry that presents some intrinsic characteristics which give to it the status of a two-sided market. Specifically, the paper considers that the decision of a firm to operate as a traditional merchant or as a platform is based on a bargaining process between the firm and its suppliers, resulting in an incomplete contract which is supported by a particular combination of price and nonprice instruments. Founded on this approach, this essay addresses some fundamental issues in the economics of hybrid forms in two-sided platforms through the examination of the decision of a supermarket to operate as a conventional retailer or as a platform.

Key words: Two-sided Platforms, Merchant, Incomplete Contracts, Organizational Forms.

 

1 Insper. E-mail: guilhermefam@insper.edu.br.
2 USP. E-mail: emmqfari@usp.br.
3 USP. E-mail: rnunes@usp.br.

 

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