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Responsabilidade Social Corporativa e Performance Social Corporativa: Uma Análise Bibliográfica dos Modelos Teóricos da Década de 1970 até 2014

DOI: http://dx.doi.org/10.18361/2176-8366/rara.v7n3p85-104

http://www.periodicos.unir.br/index.php/rara/index 

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Fernanda P. Silva1, Lúcia S. Freitas2, Gesinaldo A. Cândido3 & Dércio B. Santos4

  

Resumo: Desde o início das operações de negócios as atividades comerciais têm avançado, provocando alterações sociais, ambientais e econômicos e modificando a paisagem, com impacto desiguais. Em face disso, a Responsabilidade Social Corporativa (RSC) e a Performance Social Corporativa (PSC) tornaram-se mecanismos de avaliação e controle para minimizar esses impactos. Para isso houve a adesão dos grandes pesquisadores e gestores ao longo das décadas. Pretende-se neste trabalho analisar as vertentes teóricas existentes na literatura internacional e nacional e averiguar os paradigmas aplicados de 1970 a 2014, relativamente aos modelos de RSC e PSC, de acordo com os estudos de Garriga e Méle (2004), os quais refletem as correntes dominantes das práticas corporativas aplicadas nesse período, considerando-se ainda as dimensões sociais, ambientais e econômicas. Esses materiais foram extraídos das bases de dados eletrônicos dos periódicos da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES). Assim os modelos de RSC e PSC, de 1970 a 2014, foram resultantes das correntes dominantes integrativas e éticas com assunção das responsabilidades dos negócios com ética, moral e preocupação com a sociedade, a partir das dimensões sociais, ambientais e econômicas, sendo a maioria dos modelos destinados para melhoria da lucratividade corporativa.

Palavras-chave: Performance Social Corporativa. Responsabilidade Social Corporativa. Modelos teóricos de RSC e CPS.

 

Abstract: Since the start of business operations, commercial activities have advanced, causing social, environmental and economic damage and causing damage to mankind as social and environmental inequalities. Facing that, the Corporate Social Responsibility (CSR) and Corporate Social Performance (CSP), have become some of the evaluation and control mechanisms to minimize these impacts, with support of great researchers and managers over the decades. This study aimed analyzing theoretical trends in international and national literature and verify the applied paradigms during the period of 1970-2014, related to CSR and CSP models, according to the Garriga and Mele's study (2004), which reflect the dominant currents of corporate practices applied in this period, considering also the social, environmental and economic dimensions. These materials were extracted from electronic databases of journals of Higher Education Personnel Improvement Coordination (CAPES). Thus the current models of CSR and CSP, from 1970 to 2014, were a result of the integrative and ethical dominant currents with assumption of business responsibilities with ethical, moral and concern for society, from social, environmental and economic dimensions, with most models designed to improve corporate profitability.

Key words: Corporate Social Performance. Corporate Social Responsibility. Theoretical models of CSR end CSP.

 

1 Universidade Federal do Rio Grande do Norte – UFRN Rio Grande do Norte/ Brasil - E-mail: josealderir16@hotmail.com

 

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