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Estratégias de Produção e a Relação com a Prática de Inovação Tecnológica

DOI: http://dx.doi.org/10.18256/2237-7956/raimed.v6n1p4-18

https://seer.imed.edu.br/index.php/raimed/index 

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Vanessa B. Silva1 & Eduardo C. S. Gazolla2

  

Resumo: A inovação é considerada de grande importância para o segmento industrial brasileiro, organizações estas que estão inseridas em ambientes dinâmicos de competição. Assim, observa-se uma relação entre as praticas da inovação e as estratégias organizacionais. Nesse contexto este estudo tem como objetivo analisar como a inovação tecnológica, de produto e de processo insere-se nas estratégias de produção de uma indústria de produção de alumínio no Rio Grande do Sul. Trata-se de uma pesquisa descritiva, exploratória, com natureza qualitativa e como método utiliza o estudo de caso. A empresa em análise está presente nos setores de energia, cimento, metais, siderurgia e celulose, porem a unidade selecionada restringe sua produção a alumínio. Os dados foram coletados através de entrevistas, com questionários semiestruturado. Os principais resultados demonstram uma maior ocorrência de inovação de processo do que produto, onde é priorizado a flexibilidade na planta e os custos. Não se vê na empresa a inovação como forma de aumento da competitividade, porem ela ocorre muitas vezes como forma de aumento da lucratividade. Nota-se que algumas características relacionadas a tomada de decisão facilitam as praticas de inovação, por exemplo a integração vertical, porem as praticas organizacionais não são bem desenvolvidas para dar suporte a inovação.

Palavras-chave: Estratégias de produção, Estratégias organizacionais, Inovação.

 

Abstract: The innovation is considered as very important to Brazilian industrial sector, given that these organizations are embedded in dynamic competitive environments. Thus, it is observed a relationship between the practices of innovation and the organizational strategies. In this context, this study aims to analyze how technological innovation, product innovation and process innovation are part of the production strategies of an aluminum production plant in Rio Grande do Sul. This is a descriptive and exploratory research with qualitative nature and using the case study as method. The company in question is present in the energy, cement, metals, steel and pulp segments, but the selected drive restricts its production to aluminum. Data were collected through interviews with semi-structured questionnaires. The main results show a greater occurrence of process innovation than product innovation, which gives priority to flexibility in plant and costs. It is not observed in the company the innovation as a way to increase competitiveness, normally occurring as a way to increase profitability. It is observed that some features related to decision-making facilitate innovative practices, for example vertical integration, but the organizational practices are not well developed to support innovation.

Key words: Production Strategies. Organizational Strategies. Innovation

 

1 Pontifícia Universidade Católica de Minas Gerais (PUCMINAS), Belo Horizonte, MG, Brasil. E-mail: <vanessab-silva@hotmail.com>;.
2 Universidade Federal de Minas Gerais (UFMG), Belo Horizonte, MG, Brasil. E-mail: <correiagaz@outlook.com>;.

 

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