Купить СНПЧ А7 Архангельск, оперативня доставка


The changing landscape of Corporate Social Responsibility in Korea

DOI: http://dx.doi.org/10.15599/0104-4834/cogeime.v20n38p145-158



Young-sook Nam1


Abstract: This paper examines the changing landscape of corporate social responsibility (CSR ) in Korea, paying attention to the rapid shifts in the national institutional arrangements and corporate governance since the 1997 Asian financial crisis and its implications for CSR . Prior to the crisis, CSR in Korea was largely characterized by developmental CSR, typical of State-led developing market economies. But since the crisis, the Korean economy has been under great pressure to move toward corporate governance of stockholder capitalism, which would be accompanied by a competitive motivation for CSR. However, corporate governance reforms have been far from complete and have also created a number of problems. In the context of income polarization and divergent performance between large and smaller companies, both the public and the State have started to demand greater social responsibility on the part of large Korean firms. Consequently, this study suggests that the current CSR landscape in Korea is characterized by a mixture of developmental CSR of the past and competitive CSR of emerging stockholder capitalism.

Keywords: Corporate social responsibility, Corporate governance and CSR, Developmental CSR, Stockholder capitalism.


1 PhD Associate Vice President for Global Affairs. Professor, Graduate School of International Studies. Director, Center for Global Social Responsibility. Ewha Womans University, South Korea. E-mail: ysnam@ewha.ac.ka


Literatura Citada

Albareda, L., Lozano, J. M., & Ysa, T. 2006. Public policies on corporate social responsibility: The role of governments in Europe. Journal of Business Ethics, 74: 391-407. doi

Baskin, J. 2006. Corporate responsibility in emerging markets. The Journal of Corporate Citizenship, 24: 29-47. doi

Bebchuk, L., Kraakman, R., & Triantis, G. 1999. Stock pyramids, cross-ownership, and dual class equity: The creation and agency costs of separating control from cash flow rights. NBER Working Paper 6591.

Birch, D., & Moon, J. 2004. Introduction: Corporate social responsibility in Asia. The Journal of Corporate Citizenship, 24: 29-47.

Blowfield, M., & Frynas, J. G. 2005. Setting new agendas: Perspectives on corporate social responsibility in the developing world. International Affairs, 81(3): 499-513. doi

Carroll, A. B. 1991. The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34: 39-48. doi

Chapple, W., & Moon, J. 2005. Corporate social responsibility in Asia: A seven--country study of CSR web site reporting. Business & Society, 44(4): 415-441. doi

Chen, S., & Bouvain, P. 2009. Is corporate responsibility converging? A comparison of corporate responsibility reporting in the USA, UK, Australia, and Germany. Journal of Business Ethics, 87(1): 299-317. doi

Cheung, Y. L., Tan, W., Ahn, H., & Zhang, Z. 2010. Does corporate social responsibility matter in Asian emerging markets? Journal of Business Ethics, 92: 401-413. doi

Choi, S., & Aguilera, R. V. 2009. A comparative analysis of CSR in Japan and Korea from a multiple stakeholders’ perspective. In C. Mallin (Ed.), Corporate Social Responsibility: A Case Study Approach: 123-147. New York: Edward Elgar Publishing Ltd.

Doh, J. P., & Guay, T. R. 2006. Corporate social responsibility, public policy, and NGO activism in Europe and the United States: An institutional-stakeholder perspective. Journal of Management Studies, 43(1): 47-73. doi

East Asia Institute. 2009. CSR global survey 2009: corporate social responsibility in the era of financial crisis. EAI CSR Briefing, 5. Retrieved from http://vwx.kr//b5.

Epstein, E. M. 1989. Business ethics, corporate good citizenship and the corporate social policy process: A view from the United States. Journal of Business Ethics, 8: 583-595. doi

The Federation of Korea Industries (FKI). 2009. Survey results of ethical management and CSR practices. FKI Issue Paper, FIP-2009-0028. The Federation of Korea Industries (FKI). 2010. Corporate Community Relations White Book 2009. Seoul: FKI.

Frynas, J. G. 2006. Corporate social responsibility in emerging economies. The Journal of Corporate Citizenship, 13(1): 145-163.

Fukukawa, K., & Moon, J. 2004. A Japanese model of corporate social responsibility? A study of online reporting. The Journal of Corporate Citizenship, 14: 45-59. doi

Fukukawa, K., & Teramoto, Y. 2009. Understanding Japanese CSR: The reflections of managers in the field of global operations. Journal of Business Ethics, 85: 133-146. doi

Gray, R., Kouhy, R., & Lavers, S. 1995. Corporate social andenvironmental reporting: A review of the literature and a longitudinal study of UK disclosure. Accounting, Auditing & Accountability Journal, 8(2): 47-77. doi

Griesse, M. A. 2007. The geographic, political, and economic context for corporate social responsibility in Brazil. Journal of Business Ethics, 73:21-37. doi

Hankyoreh Economic Research Institute. 2008. East Asia’s response: Comparative analysis of CSR performance among Chinese, Japanese and Korean companies listed in Fortune Global 500. HERI Sustainability Management Research.

Hankyoreh Economic Research Institute. 2010. East Asia 30, November 29. Retrieved from http://goodeconomy.hani.co.kr/archives/4665.

Haslam, P. A. 2007. Is corporate social responsibility a constructivist regime? Evidence from Latin America. Global Society, 21(2): 269-296. doi

Hopkins, M. 2007. Corporate social responsibility & international development: Is business the solution? London: Earthscan.

Kang, N., & Moon, J. 2012. Institutional complementarity between corporate governance and Corporate Social Responsibility: a comparative institutional analysis of three capitalisms. Socio-Economic Review, 10: 85-108. doi

Kemp, M. 2001. Corporate social responsibility in Indonesia: Quixotic dream or confident expectation? Technology, Business & Society, [Program Paper No. 6].

Geneva, Switzerland: United Nations Research Institute for Social Development.Kim, E. M. 1997. Big business, strong State: Collusion and conflict in South Korean development, 1960-1990. Albany: State University of New York Press.

Kim, J. 2005. Crisis and change: South Korea in a post-1997 new era. Seoul: Ewha Womans University Press.

Kim, K. W. 2004. Chaebol restructuring and family business in Korea. Presented at the IDE International Workshop on “Family Business in the Developing Countries.” January 2004, IDE.

Langlois, C. C., & Schlegelmich, B. B. 1990. Do corporate codes of ethics reflect national character? Evidence from Europe and the United States. Journal of International Business Studies, 21(4): 519-539. doi

Lewin, A. Y., Sakano, T., Stephens, C. U., Victor, B. 1995. Corporate citizenship in Japan: Survey results from Japanese firms. Journal of Business Ethics, 14: 83-101. doi

Malan, D. 2005. Corporate citizens, colonialists, tourists or activists? Ethical challenges facing South African corporations in Africa. The Journal of Corporate Citizenship, 18: 49-60. doi

Maignan, I., & Ferrell, O. C. 2000. Measuring corporate citizenship in two countries: The case of the United States and France. Journal of Business Ethics, 23: 283–297. doi

Maignan, I., & Ralston, D. A. 2002. Corporate social responsibility in Europe and the U.S.: Insights from businesses’ self-presentations. Journal of International Business Studies, 33(3): 497-514. doi

Matten, D., & Moon, J. 2004. Corporate social responsibility education in Europe. Journal of Business Ethics, 54: 323–337. doi

Misani, N. 2010. The convergence of corporate social responsibility practices. Management Research Review, 33 (7): 734-748. doi

Nam, Y., & Jun, H. 2011. The shaping of corporate social responsibility in Korea’s economic development. Global Journal of Business, Management and Accounting, 1(1): 10-20.

Newell, P., & Muro, A. 2006. Corporate social and environmental responsibility in Argentina. The Journal of Corporate Citizenship, 24: 49–68. doi

Porter, M. E., & Kramer, M. R. 2011. Creating Shared Value: How to reinvent capitalism – and unleash a wave of innovation and growth. Harvard Business Review, January–February.

Ramasamy, B., & Ting, H. 2004. A comparative analysis of corporate social responsibility awareness. The Journal of Corporate Citizenship, 13(13): 109–123. doi

Strike, V. M., Gao, J., & Bansal, P. 2006. Being good while being bad: Social responsibility and the international diversification of US firms. Journal of International Business Studies, 37(6): 850-862. doi

Tschopp, D. J. 2005. Corporate social responsibility: A comparison between the United States and the European Union. Corporate Social Responsibility and Environmental Management, 12(1): 55-59. doi

Visser, W. 2005. Citizenship in South Africa: A review of progress since democracy. The Journal of Corporate Citizenship, 18:29-38. doi

Visser, W. 2006. Revisiting Carroll’s CSR pyramid: an African perspective. In Pedersen, E., & Huniche, M. (eds.), Corporate Citizenship in Developing Countries: 29-55. Copenhagen: The Copenhagen Centre.

Visser, W. 2008. Corporate social responsibility in developing countries. In Crane, A., McWilliams, A., Matten, D., Moon, J., & Siegel, D. (eds.), The Oxford handbook of corporate social responsibility: 473–79. Oxford: Oxford University Press.

Vivarta, V., & Canela, G. 2006. Corporate social responsibility in Brazil: The role of the press as watchdog. The Journal of Corporate Citizenship, 21: 95–106. doi

Welford, R. 2005. Corporate responsibility in Europe, North America and Asia. The Journal of Corporate Citizenship, 17, Spring: 33-52. doi

Weyzig, F. 2006. Local and global dimensions of corporate social responsibility in Mexico. The Journal of Corporate Citizenship, 24: 69-80. doi

Wokutch, R. E. 1990. Corporate social responsibility Japanese style. Academy of Management Executive, 4(2): 56-74. doi

Wokutch, R. E., & Shepard, J. M. 1999. The maturing of the Japanese economy: Corporate social responsibility implications. Business Ethics Quarterly, 9(3): 527-540. doi

Zhuang, C., & Wheale, P. 2004. Creating sustainable corporate value: A case study of stakeholder relationship management in China. Business and Society Review, 109(4): 507-547. doi