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A Mudança de Cenário da Responsabilidade Social Corporativa na Coreia

DOI: http://dx.doi.org/10.15599/0104-4834/cogeime.v20n38p67-81

https://www.redemetodista.edu.br/revistas/revistas-cogeime/index.php/COGEIME/index 

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Young-sook Nam1

 

Resumo: Este trabalho examina a evolução do panorama da responsabilidade social empresarial (RSC) na Coreia do Sul, prestando atenção às rápidas mudanças nos arranjos institucionais nacionais e de governança corporativa desde a crise financeira asiática de 1997 e suas implicações para a RSC. Antes da crise, a RSC na Coreia foi amplamente caracterizada pela RSC desenvolvimentista, típica de outras economias de mercados estatais em desenvolvimento. Porém, desde a crise, a economia coreana tem estado sob grande pressão para se mover em direção à governança corporativa do capitalismo acionista, que seria acompanhada por uma motivação competitiva para a RSC. No entanto, as reformas de governança corporativa estão longe de ser completas e também criaram uma série de problemas. No contexto da polarização da renda e o desempenho divergente entre as empresas grandes e pequenas, a população e o Estado já começaram a exigir maior responsabilidade social por parte das grandes empresas coreanas. Consequentemente, este estudo sugere que o cenário atual da RSC na Coreia do Sul é caracterizado por uma mistura de RSC desenvolvimentista do passado e a RSC competitiva do capitalismo acionário emergente.

Palavras-chave: Responsabilidade social corporativa, governança corporativa e responsabilidade social, RSC desenvolvimentista, capitalismo acionista.

 

Resumen: Este artículo examina la evolución del panorama de la responsabilidad social empresarial (RSE) en Corea del Sur, con especial atencióna los cambios rápidos en los arreglos institucionales nacionales y la gobernanza corporativa desde la crisis financiera asiática de 1997 y sus implicaciones para la RSE. Antes de la crisis, la RSE en Corea se ha caracterizado en gran medida por la RSE desarrollista, típica de otras economías de mercado en el desarrollo. Sin embargo, desde la crisis, la economía coreana ha estado bajo una gran presión para avanzar hacia la gobernanza corporativa del capitalismo accionista, que iría acompañada de una motivación competitiva para la RSE. Sin embargo, las reformas de gobernanza corporativa están lejos de ser completas y también crearon una serie de problemas. En el contexto de polarización de los ingresos y el desempeño divergente entre grandes y pequeñas empresas, los ciudadanos y el Estado han empezado a exigir una mayor responsabilidad social por parte de las grandes empresas coreanas. Por lo tanto, este estudio sugiere que la situación actual de la RSE en Corea se caracteriza por una mezcla de la RSE desarrollista del pasado y la RSE competitiva del capitalismo accionario emergente.

Palabras-clave: Responsabilidad social empresarial, gobernanza corporativa y responsabilidad social, RSE desarrollista, capitalismo accionista.

 

1 PhD Diretora do Centro de Responsabilidade Social Global. Vice-Reitora Associada de Assuntos Globais. Professora da Escola de Pós-graduação de Estudos Internacionais Ewha Womans University, Coreia do Sul, E-mail: ysnam@ewha.ac.ka

 

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